Client Work:
The Breathing Project
The Breathing Project is a breathwork and wellbeing platform focused on helping people regulate their emotions, reduce stress, and reconnect with themselves through guided breathing practices. It offers resources, sessions, and programmes designed to support mental and emotional wellbeing in a calm and accessible way. In 2021-2022, we supported The Breathing Project by managing their social media channels, creating engaging graphics and videos, and copywriting for email marketing communications.
The Brief
Brian Morrison, founder of The Breathing Project, reached out looking for support in building a more consistent and engaging online presence. At the time, the brand needed content that clearly communicated its purpose while feeling calm, accessible, and aligned with its values.
Our Approach
I worked closely with Brian to understand the tone and intention behind the project, ensuring that all content felt grounded, supportive, and easy to engage with.
The focus was on creating a balance between informative and visually engaging content -helping the audience not only understand breathwork, but feel invited into it.
What We Delivered
Social media management across key platforms
Branded graphics and short-form video content
Copywriting for email marketing campaigns
Ongoing content direction and support
The Outcome
The Breathing Project developed a more cohesive and consistent online presence, with content that felt aligned, approachable, and easy to connect with.
Through a combination of thoughtful visuals and clear messaging, the brand was able to better communicate its purpose and engage its audience in a meaningful way.