Hi, I’m Daina!

I support small and outdoorsy brands with thoughtful content, strategy, and visual storytelling - helping them build a clear and engaging presence online.

Root & Reach is a creative marketing studio grounded in both strategy and creativity. With over four years of full-time experience in digital marketing, I’ve managed multiple social media accounts, developed content strategies, written blogs, and created work that genuinely connects with the right audience. Alongside this, I hold a BA and MA in Photography, shaping a strong foundation in visual storytelling and intentional image-making.

My approach is rooted in the belief that marketing should feel human, considered, and aligned with your brand - not pushy or overly corporate. By combining creative direction with marketing insight, I help brands show up in a way that feels both natural and effective.

Outside of work, I’m happiest outdoors - climbing, hiking, and exploring the Lake District. A love of slow, mindful living influences how I work: taking the time to understand your brand, creating content with care, and keeping the process collaborative and straightforward.

Through Root & Reach, I offer creative marketing support across content creation, strategy, and commercial photography. Whether you’re looking to refine your direction, build a consistent content presence, or invest in high-quality visuals, each project is shaped around your brand and goals.

Let’s create work that feels considered, connected, and rooted in your brand, and help you reach the people who matter most.