Hi, I’m Daina!

I help small and outdoorsy brands create authentic, engaging content and build their presence online.

I’ve spent years working as a full-time Digital Marketing Executive, managing over 20 social media accounts, writing blogs, developing strategy, and creating content that actually connects. Along the way, I’ve learned that marketing works best when it feels human, approachable, and true to your brand - not pushy or corporate.

Outside of marketing, I’m happiest outdoors - climbing, hiking, and exploring the Lake District. My love of adventures and slow, mindful living inspires how I work: I take the time to understand your brand, create content that resonates, and make marketing feel manageable and enjoyable.

At Root & Reach, I offer UGC creation, social media strategy, blog writing, and content guidance - all at beginner-friendly rates to help small brands grow without stress. Whether you’re looking to connect with your audience, showcase your products, or just get some fresh ideas, I’m here to make it easier and more authentic.

Let’s make your content feel real, relatable, and rooted in your brand - and help you reach the people who matter most.